Procurement & Sourcing Groups are often unable to make headway within the Marketing Spend Category. Without speaking the same language and achieving alignment on corporate goals and objectives, Marketing and Procurement often butt heads and seemingly just get in each other’s way. It doesn’t have to be this way, and Source One’s Strategic Sourcing Book team can help.
Best-in-class companies and brand leaders trust Source One’s marketing strategic sourcing experts to bridge the gap between their Marketing stakeholders and Procurement organizations – optimizing budgets, increasing the value that marketing agencies deliver, and enhancing the company’s market performance. When companies hire Source One’s strategic sourcing team to help manage their Marketing Spend, our team of Category experts can handle the agency review and strategic sourcing processes end-to-end, defining requirements, identifying providers, administering RFPs, overseeing pitch presentations, and developing best-in-class agreements.
Let Source One’s marketing category experience and knowledge be your resource.
Backed by decades of experience in both marketing and strategic sourcing, our Marketing Procurement experts provide training to help your Sourcing professionals to understand how Marketing groups function and customize their sourcing solutions based on Marketing’s objectives. Your company’s Sourcing professionals will learn how to position themselves in a way that will engage their Marketing counterparts and allow for effective discussions on collaboration opportunities – and ultimately how to approach Marketing Category Management.
Choose from a variety of Marketing-focused procurement topic areas, or let the Strategic Sourcing Book customize a Marketing Sourcing training program fit to your procurement requirements:
Overview of the Marketing Spend Category
Marketing’s Supplier Network and Budget Allocation
Marketing’s Perspective on Strategic Sourcing
Want to learn more? Contact the Strategic Sourcing Book’s Marketing Category Management Training experts today to get started.